Almost Not Done

September 18, 2017
Pharrell x Adidas: New York Tennis
September 18, 2017
History is made
September 18, 2017

Recently, we caught up with Jeff Hoogendijk, store-owner and DJ.

His store can be seen as a Walhalla for any age. Almost Not Done specializes in pre-owned and new items, from furniture, magazines and streetwear brands to fashion archives DVD’s. While the music was banging from the speakers, Jeffrey welcomed us and showed us around the store. The store contains items and pieces from decades ago. This time, ASAP TYY stopped by to launch his “Unknown X ASAP Tyy” collection at the store Almost Not Done.

Pictures by: Annebel Eppinga



1 Comment

  1. Dear team,

    Please allow me to introduce myself: my name is Marria Roslova and I run an experimental sustainable fashion label called RAKSHAMASHA by Marria Roslova, already stocking in Asia (HOOD Kuala Lumpur, PMQ Hong Kong) and we are now launching across Europe. Please direct me to your buying team so i can send over the look book.

    After studying at London College of Fashion and working across Europe and Asia I have founded my brand in order to offer an alternative to the drastically outdated common fashion business model via improving the supply system and producing locally, having full control over the product quality.

    RAKSHAMASHA garments are designed to last and serve the customer faithfully; we use specialist fabrics with polymers and reflective elements to achieve this. We up-cycle PVC banners, nets and other plastic materials often used for promotion, construction and decoration of spaces for events. The accessories provide attachable storage space for personal items and good visibility in the dark. Sustainability is the cornerstone of our brand philosophy and permeates the design process; from the first conceptual sketches through every aspect of a garment’s lifespan. Zero Waste technology is implemented and the accessories do not require machine washing or dry cleaning.

    RAKSHAMASHA pieces are functional cutting-edge utilities with urban aesthetic popular not only among the fashion oriented, but also bikers, cyclists, festival goers, etc. Affiliated with underground culture RAKSHAMASHA gear has become widely known among Shoreditch’s club kids and Hackney’s ravers as well as Moscow’s unconventional youth.

    Following our successful showcase at the Paris fashion week with Ozone this year we are launching an online store. Please find the look book for the new collection attached.

    There is great synergy between the refined selection of avant garde designs presented in your store and I would love for my brand to be a part of it. Please let me know when you are available for a call and what is the best way to reach you.

    I am currently between London and Moscow working on some new exciting projects. All my work can be found at and

    Best regards,

    Marria Roslova
    Owner and Creative Director
    Whatsapp: +60 1123796968
    Mobile: +79636337326

Leave a Reply

Your email address will not be published. Required fields are marked *

At We are Basket we show small stories around basketball, people, attitude and style. We like to share them with you. Will you share your story with us? After all, We are Basket