Fashion Cities Africa: From Streetwear to Couture

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On October 6th 2017, the Tropenmuseum in Amsterdam opens it's Fashion City Africa Exposition. We experience African fashion through the eyes of diverse fashion experts from Casablanca, Johannesburg, Lagos and The Netherlands. 

Fashion is currently booming in Africa, but there is no such thing as "African Fashion". The continent consist of so many different cities with various styles. From streetwear to couture and experimental to more subdued.  Wearers, creators and experts use fashion as a tool to expres their identity, taste and heritage. The style in which they do is usually a reflection of the city they live in. Therefore you cannot define all those styles and places in just one word.

Fashion City Africa shows the diversity of four different cities, documented by various photographers, stylist, bloggers and local designers. The Kenya-based street style fashion duo 2manysiblings take us on a journey to a market in Nairobi, where they buy second hand designer clothing and transform it into something new.

The exhibition also shows the creations of various artist and designers such as The Sartists (Johannesburg), Said Mahrouf (Casablanca) and the fashion brand MAKI OH (Lagos), which has been worn by celebrities like Beyoncé and Michelle Obama. 

The Tropenmuseum also selected four Dutch brands/designers who incorporate their African roots into their designs. Daily Paper, DoruNsimba, Karim Adduchi and Lady Africa all show their inspiration, work progress and designs as part of the exhibition.

Make sure to visit the expo starting October 6th, at the Tropenmuseum:

Linnaeusstraat 2, Amsterdam
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