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In the current zeitgeist gender has become a frequently discussed topic in day to day life. From gender equality to the definition of gender becoming more fluid. This phenomenon has also had a massive impact on the fashion industry, resulting in more and more brands creating androgynous collections and G-star is not staying behind.
The new unisex G-Star Raw Elwood Jeans collection is created in collaboration with artist Pharrell Williams, who is now also co-owner of G-star after multiple collaborations such as "G-star Raw for the oceans."
The collection consists of a wide selection of jeans from classic blue skinny jeans to bold patterned slim waste tapered jeans. So whether you are a male,female or gender fluid, you can always find your style.
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"G-Star is a brand that looks at things in a objective and forward thinking way. I think that they have the true potential to become the defining jeans brand of the 21st century. I look forward to become part of that mission and build the future of G-Star" - Pharrell Williams