PUMA announces new partnership

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Global sports brand PUMA announced a long-term partnership with singer, actress, and producer Selena Gomez. She will collaborate on designing products and creating marketing campaigns. Selena will start working with PUMA immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.

We couldn't have wished for a better collaboration than Selena and PUMA. Selena has a massive fan base and has always been very influential on young women. She is hard working, has integrity, hustle and a drive to succeed. Traits that perfectly fit into PUMA as well. She will not only be modeling for the campaigns, but will also be very much involved in the creative process of designing the collections.

“Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.” Thus Selena Gomez. 

“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. "In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”

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